Before walking into an agency, or writing to it, most travellers visit its website. Within seconds they decide: does this agency offer what I am looking for? Can I trust it? How do I get in touch?
Many agency websites fail on all three: offers from two seasons ago, nothing about the team, just a phone number at the bottom of the page. Here is what a website that really works for you should contain.
1. Real, up-to-date offers
Visitors come looking for travel ideas. Show them concrete offers: a destination, a length of stay, what is included, an indicative “from” price. A specific offer is far more reassuring than a vague “contact us for a tailor-made trip”.
The classic trap: a website updated by hand that still shows sold-out holidays or outdated prices. The simplest fix is for the website’s offers to come straight from your catalogue: change an offer in your tool and it changes on the website.
2. A quote request in one minute
Every offer should have its own “Request a quote” button, with a short form: name, contact details, preferred dates, number of travellers and a free-text field. Visitors start from the offer that interests them, so you know straight away what they mean.
After that, everything depends on how fast you answer. We explain the method in our article on quote requests.
3. Pages that build trust
A trip is a big purchase. Before handing over their plans, visitors want to know who they are dealing with:
- an “About us” page with the team, its story and its specialities;
- full contact details: address, phone, email, opening hours;
- your professional guarantees and registrations, where they apply;
- customer reviews, if they are genuine and verifiable;
- an up-to-date legal notice and privacy policy.
4. Simple navigation
Organise your offers the way customers look for them: by destination, by type of trip (holiday, tour, city break, group), sometimes by season. A short menu, a search box if your range is wide, and an FAQ that answers the questions you get every day (travel documents, payment, cancellation).
5. Built for phones
Many visitors arrive on a phone, often from social media. Check your website on a small screen: do the photos load quickly? Are the buttons easy to tap? Can the quote form be filled in without zooming?
6. Being found on Google
A website nobody finds is useless. A few basics are enough to get started:
- a title and description for each page, using the words your customers type (“Turkey tour”, “family holiday in Marrakech”);
- a clear web address, in your own name;
- destination pages with real text, not just photos;
- an up-to-date Google business profile if you welcome customers in person;
- advice and news published regularly.
7. Easy to keep alive
A website is never finished: new offers, promotions, seasons, news. If every change goes through a contractor, the website quickly gets stale. Choose a solution where your own team can edit pages, menus and offers, with no technical skills.
How ATHIX helps
With ATHIX, each agency gets its own booking website, fed by its catalogue: offers entered in the software appear on the website, and quote requests land in your workspace, next to your bookings. Pages, menus, blog, FAQ and theme are managed from the back office. Discover the travel agency software or book a demo.
